MOTION DESIGN
YEAR
Client
FIELD
TOOLS
About Superfiliate
Superfiliate is a platform that unifies the management of affiliates, influencers, and brand ambassadors, offering custom landing pages, automated payments, and performance analytics for brands looking to scale partnerships with creators professionally.
Briefing and Objective
The designers at Superfiliate reached out to me to collaborate on the development of a promotional video for the launch of the company’s new tool: AI Meta Discovery, which uses artificial intelligence to identify and connect brands with ideal creators.
Process
From the beginning of the project, I stayed in close contact with the Superfiliate team, as they had created the concept and screens for the animation. They provided guidance on how the scenes could be animated and shared their vision and expectations, while also leaving room for me to suggest possible approaches and what could work within the defined concept.
The goal was to highlight the concept of artificial intelligence, so we used visual elements such as glow, gradients, blur effects, and features that evoke a futuristic, modern look with a touch of “magic.”
Scenes
The scenes were created by the Design team in Figma. To animate them, I used the Overlord plugin to transfer the elements from Figma to After Effects. After reorganizing the files in After Effects, I began the animation process.
Product Launch
In a market worth over $200 billion, this automation positions Superfiliate at the forefront of the creator economy, offering brands a reliable, scalable, and data-driven solution to boost campaigns and strengthen strategic partnerships.
The launch included LinkedIn posts and an exclusive landing page to showcase the feature within the company’s website.
